Testing The Elements - 3 part series in Glacier National Park
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“All Day Dry”
Testing the Elements is a 3 part social first-series that put FP Movement’s best-in-class outerwear to the test in the conditions of Glacier National Park in Montana. The goal was to create engaging, social-native content that not only captured attention but also demonstrated the versatility and real-world performance of the product.
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“Trail Proof”
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“Bundle Up”
The January Collection 2026
FP Movement’s January Collection introduced new colors, silhouettes, and styles designed to support movement across every part of one’s routine. Shot across gym, locker room, and track environments, the campaign captures a dynamic mix of strength, ease, and versatility, highlighting pieces that transition seamlessly between performance and everyday wear.
Float State Featuring the Quick Step Bubble Pant
The Quick Step Bubble Pant is FP Movement’s take on a ‘legging but not a legging,’ featuring a wide, bubble silhouette that creates a soft, flowy feel. Designed to move seamlessly from studio workouts to off-duty days and everything in between, Float State was developed to highlight the pant’s versatility, brought to life through ballet dancer Madeline Woo.
Emma NavarroAthlete Announcement
Professional tennis player Emma Navarro joined FP Movement as its newest athlete ambassador in January 2026. To mark the partnership, we set out to introduce her through an intimate look at what inspires her to move and what fuels her drive. Both produced and behind-the-scenes content were captured with a focus on authenticity to showcase a personable, genuine, and lighthearted side of Emma that audiences wouldn’t typically see on the court.
Launch
2022
I was asked to join Usal Project after its first event to build the foundation needed for scalable, sustainable growth. I led the ecommerce website build, developed operational systems across merchandising and event execution, and created processes for producing the experiences. From onboarding new guides to lead workshops to refining on-the-ground experiential details, I established the structure needed to ensure each event ran smoothly.
Joji x Guess: Lost Ballads
Product Collaboration
2019
Lost Ballads was a collaboration between GUESS and Joji, featuring a limited-edition Ballads 1 album t-shirt and a VHS tape with three unreleased tracks and an intimate, camcorder-shot visual from the artist’s previous year. The campaign was set in an Asian supermarket, a familiar and culturally resonant space for many Asian Americans, grounding the project in a sense of identity, nostalgia, and everyday authenticity that reflects Joji’s background.