Joji x Guess: Lost Ballads
Product Collaboration
2019
Lost Ballads was a collaboration between GUESS and Joji, featuring a limited-edition Ballads 1 album t-shirt and a VHS tape with three unreleased tracks and an intimate, camcorder-shot visual from the artist’s previous year. The campaign was set in an Asian supermarket, a familiar and culturally resonant space for many Asian Americans, grounding the project in a sense of identity, nostalgia, and everyday authenticity that reflects Joji’s background.